July 2015 marks the launch of www.justdriveasia.com, the Asia-Pacific’s only dedicated English language driving experience and motoring lifestyle web site.
So what’s with the ‘Just’ thing that’s bandied around the Just Drive Asia web site and on each article type? Well, taken by its raw meaning, it’s literally a hand on both shoulders and shake the world awake kind of “Just Drive, Goddamnit!”
Let me explain. We’re living in the Asia Pacific, a part of the world that enjoys rapid and continuously growing population explosion, and with it, the desire for all the middle class accoutrements, including cars of course. We’re a society wrapped up in badge, image and social climbing, fussing over ostentation and missing the point entirely.
I firmly believe there is a small portion of the SE Asia population, a well-informed and passionate figurative slice of the overall populace that actually GETS cars – the joy, the addiction, the thrill of driving – as opposed to owning – a car. Any car, any drive experience.
We are the 1%.
We can also look at it another way, as in JUST drive; as in a noun not a verb; a JUST drive – justified, fair, impartial, objective. Our close relationships with lots of the big car manufacturers put us in a position of authority, but we remain impartial. Our love of driving and cars is the universal mediator that keeps us honest (and addicted).
Finally, I would like to suggest that Just Drive Asia could mean, “You really MUST drive in, on, through, to, for Asia…” Because? Because, we’re developing. Slowly. But we’ll get there. Wherever ‘there’ is, we will arrive, fuelled entirely by our passion for motoring and all things automotive.
Again, we are the 1%.
This reinforces what we already know… VW has the cool brands, Fiat’s got the broken ones and the Japanese are boring
Jenny Chang / BuzzFeed
1. Know the differences between American-, British-, and European-cut suits.
And learn what different fabrics look like.
2. When it comes to buttons, follow these easy rules.
3. Before you throw on that shirt with that tie, STOP! And take a look at these helpful color and pattern combos.
4. This helpful guide to patterns can also help. From the center: suit, shirt, and tie combos.
5. Speaking of patterns, here’s a helpful guide to punchy plaids.
6. If you’re buying a suit, you should definitely try these ~quirky~ tricks.
HUG IT OUT!
7. Once you’ve got your suit figured out, you can pick the best shoes to go with it.
8. And about that suit… Here’s how it should fit.
9. Still confused? Here’s a more detailed guide on how pants, shirts, and jackets should fit.
10. Here’s a helpful guide to the difference between different pants lengths. Typically, you’ll want something between a half and quarter break.
But it’s helpful to see what your options are.
11. Know your collar.
12. But wait! Maybe you’re in the market for a tux? Consider these rules…that you should break.
13. First things first: Here are what colors go with other colors.
14. For the best sleeve roll ever, try this simple technique.
15. Figuring out the difference between business casual and smart casual and semi-formal can drive you batcrackers. This should help:
16. Looking for a simple way not to muck it up? May we suggest:
Not that you needed to be told not to wear a Guy Fieri fire shirt.
17. Learn the key to a totally boss pocket square.
18. Bow ties? You got this.
19. Are you ready for this? Eighteen ways to tie a necktie. EIGHTEEN WAYS! That’s a lot of ways!
20. Learn the secrets of the universe — aka how to put on cufflinks with the greatest of ease.
21. Keep your scarf game on lock.
22. Not sure what the difference between an Oxford and a loafer is? NOW YOU KNOW!
23. Find the right sunglasses to make you look like a rock star.
24. Here’s how to properly pack your shirts to maximize space and minimize annoying wrinkles.
Sourced via Buzzfeed.com.
I do not claim ownership of any of this content. DS
The Public Relations professional’s dictionary, an extract from the Zen of PR Thai language pocket book series, available from all good book stores in Thailand, and also at:
Third-party sites or printed publications which source and run stories from other media organisations but which may not be part of the same operating company or group – often in overseas markets.
Overview (summary) of a person’s professional career, current role, professional objectives and personal situation in reference to their own career-building, be it personal or in business.
The boilerplate is a standard appendix which goes at the end of a press release. Once created, it can be added to the bottom of all of your future releases, until such a time as the information on it changes. It should begin with an About Section, which gives one or two short paragraphs about your company; just a simple statement which echoes any pre-existing text you may have in your company brochures or on your web site. Something like, “XYZ Property is a leading developer of boutique condominium projects in South London. The company specialises in mid-rise high-yield developments of exceptional quality. Previous successful projects include The Maltings Residence and Victoria Tower, New Street.”
Written or spoken (or preferably both) instructions to the writer to prepare a press release. The quality of the brief has a heavy leaning on the quality of the resulting press release. It should cover the communication objective, key messages, product and brand info and any other stuff crucial to preparing an effective release.
A type of press release which highlights a future event. Text is typically short, highlighting only key points of the event intended for inclusion in the events diary of newspapers and news web sites. We’ll cover this in the next volume.
Coherent messaging describes the effective alignment of all of your corporate communications to the public via the media across all of your communication channels. A radio interview about your new factory should carry the same underlying message as your newspaper article on the current jobs market – that you are a leading company, and that whether you are talking about your expansion plans or your recruitment strategy, you will always come back to your key messages, be they about your brand, product or operations.
The actual reason for writing the press release, and the strategic and tactical missions of the business which the press release is supposed to support.
Corporate Social Responsibility (CSR)
Super-broad and often cringe-inducing lightweight collective realisation of an organisation’s desire, real or otherwise, to show it is a responsible member of the community. Often focusing on tiny fund-raising activities which give excuses for writing press releases (which in turn is cheaper than buying advertising), CSR messaging may be treated sceptically by editors. We will cover this in depth in a later guide.
The ability to produce a desired or intended result.
Two, three or four short and true statements which we are trying to get across to the media.
File containing visual representation of how the feature will look. It is composed of text, images and the columns and borders “laid out” by the magazine’s graphic designer.
Graphical and easily identifiable representation of the company’s brand (and also possibly representative of its brand hallmarks).
The collective group of people and organisations to which we would like to communicate and thereby sell our product, service, personal profile, brand qualities or key messaging.
Massaging (of facts)
Whilst never a good idea to submit false information to the media, certain facts or statistics can be presented in such a way as to make them more or less prominent or important. If your market share is a disappointing 9%, up slightly from last year’s crappy 8%, then that’s great news; your year-on-year performance has improved by a market-leading 12.5%.
Media Questions & Answers (Q&A)
List of possible questions you’re likely to be asked in any sort of interview. Make sure it’s tight and all answers reflect key messages.
Very, very rough guide for calculating estimated advertising value of a published story. Poor PR companies use this “industry-standard” measure to falsely inflate the value of the work they do. To work it out, you need to know the cost of a full-page advertisement in the publication divided by the percentage of the editorial space given to your published feature. Or rather, take any number between 1 and infinity, times it by any other number between 1 and infinity, and then times the result by 100 dollars. Voila!
Sub-site hosted separately to the company’s main web site, often to allow development centred on a single product and presented in a way that is unique from the main site.
The publishing of information by media outlets which is either incorrect or presented in such a way that it may be perceived in a way that is different to what the person making the statement intended.
Paying a company or individual to complete or take control of specific tasks or duties. Big companies outsource their PR to public relations companies, who in turn outsource their event management tasks to event management companies; it’s rather like a crippling expensive waltz.
Handy document format for PRs as it enables images and text to be combined and “set”, so partners and clients can review content and make notes but cannot change the information; ideal for PR contracts, but also perfect for editors to send to interviewees for fact-checking purposes (again, journalists, please do this!).
A word of dual meaning in publishing, as print articles are “set in stone” once printed, and subsequent to this, have a long “coffee table life” or half-life.
The act of giving selflessly; or, from a PR perspective, a common means of adding credibility to the marketing activities of a company or individual.
Positioning statement (or personal positioning statement)
A short statement from a company or individual indicating the way it/he/she wishes or aims to be perceived by the market.
A detailed document containing a written and graphically represented strategy of how the company or individual intends to use public relations in order to achieve their goals. The plan will typically contain a calendar of events presented in graphical format which outlines what is to happen, when and where, and how forthcoming events and activities will support the overall PR strategy. Don’t worry, we’ll look at this later.
The holding statement is a pro-active document, not a reactive one. It is produced in anticipation of the media contacting us for a response on a crisis story, and is NOT for general release (such as we would issue a press release or official response).
Official public relations announcement given to media organisations to declare one or a number of developments within a company (or by an individual).
Press release format
The layout of essential text, marking and composite elements which make up a press release. Releases are less likely to be dismissed when adhering to the accepted industry format.
Number of days between the magazine closing its doors for content (“close the issue”) and the final published magazine being run at the printers.
Relevance (in communications)
In the case of PR, the appropriateness of communications to their intended audiences.
The handy and potentially lifesaving backchannel, or “second chance to correction,” familiar to anyone who has watched Thirteen Days.
A typing (caps) style whereby only the first letter of the sentence is capitalised; the rest of the sentence is lower case. As the name implies, this is the usual caps style we use to prepare written sentences. Typically, only people’s names, titles, company names or product names are capitalised. This explanation has been written in sentence case, for example.
Small Medium Enterprise (SME)
Small to medium-sized companies which typically employ less than 200 people group-wide. SMEs can operate in any business sector. They are typically more agile than larger organisations but have less capital to support their growth or development. Staff within SMEs typically have to cover a wider range of business roles, as opposed to larger organisations which would have people or teams assigned to very specific roles.
Unwanted emails from people you don’t know. Formerly, they were from people in Lagos offering you free money; now they seem to all be about Delhi-based SEOs.
Turning negative facts or news into a positive (or at least defensible) response, often achieved by purposely deflecting the course of conversation or deliberately altering the point of focus.
A single point of contact appointed to act as the media reference person for the management of this particular crisis. Note that it may be different from the person normally designated to handle media communication on a day-to-day basis, depending on the individual’s specific product knowledge, complaint-handling ability or visibility/reputation in the local media.
Star power (media magnetism)
The value that a person, event or object has in terms of attracting media attention to it or its activities. A factory open day event may not be very interesting, but if the US Ambassador will be there for photo opportunities, then so will the media. It’s that simple.
A relationship in which both members simultaneously need or benefit from the partnership with the other member (who is likewise co-dependent).
In terms of media, the reprinting of content in different territories by affiliates (or different business divisions) of a publishing house.
Unique selling points (USP)
The stand-out things that make your product or service special, different, important, superior or novel in the marketplace.
(Includes first chapter of book one and book two).